Over time, STLHE had grown to incorporate a wide variety of events, awards, and audiences. There were also several specialized groups within the realm of teaching and learning under STLHE, but there was a lack of cohesion within their presentation and branding, leading to confusion over the role played by STLHE.
A website was designed (I was responsible for the entire design) and developed that incorporated the ability to manage a wide variety of functionality, including the STLHE conference (which had existed on a separate website before the update). Custom structures and views were built for events, awards, conferences, forums, and other functionality.
I created a cohesive brand identity that allowed the different communities and publications to express their individuality, while maintaining strong visual linkages to the parent brand. I also supported STLHE's annual conferences with branded conference assets.
The Society for Teaching and Learning in Higher Education is a non-profit organization representing educational developers and those interested in research and best practices in adult and higher education.
- Brand identity
- Logo lockups
- Strategy
- Brand & marketing collateral
- Website design & development